4 sources·Business

McDonald's Launches McValue Deals Amid E. Coli Crisis and Seeking to Regain Customer Trust

McDonald's introduces its 'McValue' initiative to attract cost-conscious customers as it recovers from an E. coli outbreak affecting sales.

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Updated: Nov 21st, 2024, 2:58 PM ET

Summary

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McDonald's is set to launch its 'McValue' initiative in 2025, including a 'buy one, get one' offer and the extension of its $5 Meal Deal, in an effort to regain customer trust and boost sales following a significant drop linked to an E. coli outbreak. The fast-food giant is investing over $100 million in marketing strategies and support for affected franchisees. These measures come as consumer preference for fast food wanes amidst rising prices. CEO Chris Kempczinski emphasized the importance of maintaining a strong value proposition to attract customers back.

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