20 sources·Business

Retailers Emphasize In-Store Experience with Big Black Friday Discounts

Retailers across the U.S. enhance Black Friday deals, emphasizing in-store shopping as they combat online sales trends.

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Updated: Nov 29th, 2024, 5:35 AM ET

Summary

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As Black Friday approaches, U.S. retailers are promoting significant in-store discounts and exclusive merchandise to attract shoppers. With a projected increase in holiday spending, they aim to revitalize interest in physical shopping experiences, amidst economic caution and competitive online sales. The National Retail Federation anticipates 183.4 million shoppers over the holiday weekend, with Black Friday expected to remain the busiest day for retail foot traffic. Key retailers like Target are offering exclusive items on Black Friday, underscoring a strategic shift back to in-store promotions and impulse buys.

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