13 sources·Business

Omnicom Plans $30 Billion Acquisition of Interpublic Group to Form Largest Global Ad Agency

Omnicom announces a $30 billion stock-for-stock deal to acquire Interpublic Group, aimed at creating the largest advertising agency in the world.

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Updated: Dec 9th, 2024, 11:19 PM ET

Summary

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Omnicom has unveiled a $30 billion acquisition of Interpublic Group, intending to establish the world's largest advertising agency, generating nearly $26 billion in revenue. The merger will result in Omnicom shareholders owning 60.6% of the new entity, while Interpublic shareholders hold 39.4%. The strategic merger, targeting increased efficiency with estimated savings of $750 million annually, comes amid challenges in the industry due to advancements in AI and technology. Regulatory approvals are pending, with the deal expected to close in late 2025.

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