Amazon to End 'Try Before You Buy' Service for Prime Members

Amazon announces the discontinuation of its 'Try Before You Buy' program as of January 31, 2025, citing limited reach and changing customer preferences.

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This story was covered by 4 sources. This shows the distribution of these sources: left-leaning (blue), center (gray), and right-leaning (red).

Business

Mostly Reliable

The underlying sources generally maintain reliability but have, at times, included opinion pieces, propaganda, or minor inaccuracies. While typically factual, there may be occasional editorialization or subjective interpretation.

Leans Right

Summary

A summary of the key points of this story, verified by multiple sources.

Amazon is phasing out its 'Try Before You Buy' service, which allowed Prime members to trial clothing at home, effective January 31, 2025. The decision stems from limited usage and a shift toward AI-driven shopping tools that offer better size recommendations. The company assures that free returns will remain available for its entire apparel selection, aiming for a simplified shopping experience with more choices and faster delivery options. This change is part of Amazon's broader trend of enhancing its online retail strategy amid rising ecommerce competition.

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This story is either non-partisan or includes only centrist sources, so no left or right-leaning analysis is included.

Highlights (4)

Excerpts from the underlying articles that best reflect each outlet's unique perspective on this story.

The decision to discontinue 'Try Before You Buy' underscores Amazon's shift towards leveraging artificial intelligence for personalized shopping experiences, aiming to streamline operations and enhance customer satisfaction.
Amazon to end ‘Try Before You Buy’ option for Prime members
New York Post
Mostly Reliable
The underlying sources generally maintain reliability but have, at times, included opinion pieces, propaganda, or minor inaccuracies. While typically factual, there may be occasional editorialization or subjective interpretation.
·Leans Right
The decision to end the "Try Before You Buy" service underscores Amazon's pivot towards leveraging its advanced AI features and the broader appeal of its vast selection, ultimately suggesting that customer preferences are shifting toward convenience over traditional try-on experiences.
Amazon ending its 'Try Before You Buy' program
Fox Business
Mostly Reliable
The underlying sources generally maintain reliability but have, at times, included opinion pieces, propaganda, or minor inaccuracies. While typically factual, there may be occasional editorialization or subjective interpretation.
·Leans Right
The decision to phase out 'Try Before You Buy' reflects Amazon's shift toward leveraging AI-driven recommendations, aiming to streamline the shopping experience while addressing the challenges of high return rates and limited program participation.
Amazon is ending its ‘Try Before You Buy’ option for Prime members
Boston Herald
Mostly Reliable
The underlying sources generally maintain reliability but have, at times, included opinion pieces, propaganda, or minor inaccuracies. While typically factual, there may be occasional editorialization or subjective interpretation.
·Leans Right
The discontinuation of the ‘Try Before You Buy’ service signals a shift towards emphasizing AI-driven shopping enhancements and a more streamlined customer experience, reflecting Amazon’s adaptation to the evolving e-commerce landscape.
Amazon is ending its 'Try Before You Buy' option for Prime members
Associated Press
Reliable
The underlying sources consistently report facts with minimal bias. They demonstrate high-quality journalism and accuracy across multiple articles.
·Center