Collins Dictionary Names 'Brat' Word of the Year for 2024
The term 'brat,' popularized by Charli XCX, reflects a confident, independent lifestyle and has sparked a cultural trend in 2024.
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Summary
Collins Dictionary has named 'brat' its word of the year for 2024, inspired by Charli XCX's album. Defined as embodying confidence and hedonism, 'brat' captures a cultural trend that resonates across generations. The phrase 'brat summer' has become a lifestyle aesthetic, influencing popular discourse. Other notable words include 'era,' 'anti-tourism,' and 'delulu.' Collins experts connect this year's lexicon to Generation Z and Alpha trends, signifying a shift in language influenced heavily by social media culture.
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