6 sources·Misc

UFC Partners with Meta to Enhance Fan Engagement

UFC signs a multi-year partnership with Meta to revolutionize fan experience through advanced technologies including AI and exclusive UFC content on various platforms.

The distribution of story sources: left-leaning (blue), center (light gray), and right-leaning (red).
Mostly Reliable
The underlying sources are generally reliable but sometimes include opinion, propaganda, or minor inaccuracies.
Balanced
The underlying sources are either a balanced mix of left and right or primarily centrist.
Subscribe to unlock this story

We really don't like cutting you off, but you've reached your monthly limit. At just $3/month or $30/year, subscriptions are how we keep this project going. Start your free 7-day trial today!

Get Started
  1. Dana White’s UFC and Mark Zuckerberg’s Meta joining forces in partnership

    The deal, whose financial terms were not disclosed, will also see the Meta brand appear in UFC’s Octagon, as well as across numerous broadcasts.

    Dana White’s UFC and Mark Zuckerberg’s Meta joining forces in partnership

    Boston HeraldBoston Herald·17d
    Mostly Reliable
    This source is generally reliable but sometimes includes opinion, propaganda, or minor inaccuracies.
    ·
    Leans Right
    This outlet slightly leans right.
  2. UFC signs multimillion-dollar partnership deal with Meta

    Meta’s Instagram and Threads platforms are set to feature exclusive UFC content alongside the company’s Octagon, blockchain ecosystem, in addition to extensive activations in all pay-per-views and Fight Nights.

    UFC signs multimillion-dollar partnership deal with Meta

    The HillThe Hill·18d
    Reliable
    This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
    ·
    Center
    This outlet is balanced or reflects centrist views.
  3. UFC and Meta agree to 'multi-year' partnership that includes exclusive content

    The partnership may seem like kismet to some, as Zuckerberg is a major lover of MMA, having been spotted at multiple UFC fights over the years and practicing MMA himself.

    UFC and Meta agree to 'multi-year' partnership that includes exclusive content

    Fox BusinessFox Business·18d
    Mostly Reliable
    This source is generally reliable but sometimes includes opinion, propaganda, or minor inaccuracies.
    ·
    Leans Right
    This outlet slightly leans right.
  4. Dana White's UFC and Mark Zuckerberg's Meta joining forces in partnership

    The deal, whose financial terms were not disclosed, will also see the Meta brand appear in UFC’s Octagon, as well as across numerous broadcasts.

    Dana White's UFC and Mark Zuckerberg's Meta joining forces in partnership

    Associated PressAssociated Press·18d
    Reliable
    This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
    ·
    Center
    This outlet is balanced or reflects centrist views.
  1. Boston Herald
  2. The Hill
  3. Fox Business
  4. Associated Press
  5. FOX News
  6. New York Post
Updated: Apr 2nd, 2025, 5:21 PM ET

Summary

A summary of the key points of this story verified across multiple sources.

The Ultimate Fighting Championship (UFC) has announced a multi-year partnership with Meta, aimed at boosting fan engagement through technology. UFC will leverage Meta’s platforms, such as Instagram and WhatsApp, to deliver exclusive content. Meta will become the Official Fan Technology Partner and integrate its AI innovations, including a new fighter ranking system. Both Dana White and Mark Zuckerberg expressed excitement about enhancing the fan experience. The financial details of the partnership remain undisclosed, but both companies aim to reshape the MMA landscape and improve access for fans globally.

Perspectives

Compare opinions on this story from liberal (Left), conservative (Right) or center-leaning news organizations.

  • UFC has entered into a multi-year partnership with Meta to enhance fan engagement through various digital platforms, emphasizing the use of Meta's technology, including AI and social media.

  • The collaboration is seen as a move to revolutionize how fans interact with UFC content, with features planned for Meta's social media services, including exclusive original content on Threads.

  • The partnership coincides with UFC's expanding influence and profitability, with UFC reaching over 950 million households and anticipating significant innovations to improve the fan experience.

FAQs

A list of follow-up questions readers often ask about this story.

No FAQs available for this story.

UFC Partners with Meta to Enhance Fan Engagement - Pano News