PepsiCo Acquires Prebiotic Soda Brand Poppi for $1.95 Billion, Amid Ongoing Market Trends
PepsiCo is acquiring Poppi, a prebiotic soda brand, for $1.95 billion, expanding its functional beverage portfolio amidst rising consumer demand for healthier options.
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Poppi is a soda that contains prebiotics from agave insulin and cassava root fiber, apple cider vinegar, fruit juice, and sugar, according to the company's website.
Prebiotic soda Poppi, soon to be bought by Pepsi, got its start on 'Shark Tank'
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Pepsi’s foray into the prebiotic beverage market is part of a decades-old trend of snack food giants entering the world of healthier alternatives.
Can Pepsi's poppi purchase help it go younger as Americans drink less soda?
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Durant is among a handful of Republican who have been mentioned as possible candidates for governor in 2026, a list that also includes Worcester County Sheriff Lew Evangelidis, former Housing and Economic Development Secretary Mike Kennealy, former MBTA Chief Administrator Brian Shortsleeve and former U.S. Senate candidate John Deaton.
Durant promises decision ‘relatively shortly’
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The acquisition is part of PepsiCo’s strategy to counter declining sales in its traditional soda and snack segments, which have been impacted by multiple price hikes and changing consumer habits.
Pepsi Buys Prebiotic Soda Competitor Poppi for Nearly $2 Billion
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Healthy soda brands' claims might be overhyped, especially when it comes to gut health.
PepsiCo Just Bought Poppi. But Does a 'Healthy' Soda Actually Exist? 6 Experts Weigh In
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The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category.
PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
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Summary
PepsiCo announced on March 17, 2025, it will acquire Poppi, a prebiotic soda brand, for $1.95 billion after seeing demand for functional drinks rise. This move aims to diversify PepsiCo's offerings as soda consumption declines. Despite the growth, Poppi faces challenges, including a class-action lawsuit alleging insufficient gut health benefits. The acquisition, which values Poppi at a net price of $1.65 billion, follows Coca-Cola's launch of a competing product, indicating a trend where traditional soda companies pivot towards health-conscious alternatives.
Perspectives
PepsiCo will acquire prebiotic soda maker poppi in a deal valued at $1.65 billion, signaling a strong move towards functional beverages.
Poppi started as Mother Beverage, gaining traction after appearing on Shark Tank, and offers an alternative to traditional sodas with health benefits.
The acquisition is a response to declining soda sales, as PepsiCo aims to adapt to changing consumer preferences towards healthier options.
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