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Starbucks to Remove Controversial Olive Oil Drinks from Menu
Starbucks will discontinue its Oleato olive oil-infused beverages in the U.S. starting November, part of a strategy to simplify its menu.
USA TODAYStarbucks checks the oil: Coffee chain to drop Oleato olive oil drinks from menu
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CNBCStarbucks will discontinue Oleato olive oil drinks at U.S. cafes in early November
NBC NewsStarbucks will discontinue Oleato olive oil drinks at U.S. cafes
Associated PressStarbucks discontinues olive oil drinks in a push to simplify its menu
Overview
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Starbucks announced it will discontinue its Oleato line of olive oil-infused drinks in the U.S. starting in early November as part of a strategy to simplify its menu under new CEO Brian Niccol. The Oleato beverages, inspired by former CEO Howard Schultz's vision, faced mixed reviews and lackluster sales. The decision comes as Starbucks attempts to improve its operational efficiency and respond to declining consumer demand. The drinks will still be available in select international locations, including Italy, Japan, and China.
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