4 sources·Business

Starbucks to Remove Controversial Olive Oil Drinks from Menu

Starbucks will discontinue its Oleato olive oil-infused beverages in the U.S. starting November, part of a strategy to simplify its menu.

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Updated: Oct 30th, 2024, 4:43 PM ET

Summary

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Starbucks announced it will discontinue its Oleato line of olive oil-infused drinks in the U.S. starting in early November as part of a strategy to simplify its menu under new CEO Brian Niccol. The Oleato beverages, inspired by former CEO Howard Schultz's vision, faced mixed reviews and lackluster sales. The decision comes as Starbucks attempts to improve its operational efficiency and respond to declining consumer demand. The drinks will still be available in select international locations, including Italy, Japan, and China.

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