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Netflix's Ad-Supported Tier Hits 70 Million Users, Surpassing Rivals
Netflix announces its ad-supported subscription plan has reached 70 million users in two years, surpassing major competitors.
FortuneIn just two years, Netflix’s ad-supported tier has signed up 70 million users, eclipsing total membership for Hulu, Peacock, and Apple TV+
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CNBCNetflix ad-supported tier has 70 million monthly users two years after launch
Los Angeles TimesNetflix says ad-supported plan now has 70 million monthly active users
Overview
A summary of the key points of this story verified across multiple sources.
Netflix reported its ad-supported subscription tier reached 70 million monthly active users just two years post-launch, making it a leading player in the ad-supported streaming market. The company noted over half of recent sign-ups are for this option, following a decline in subscriber growth previously. Notably, Netflix has successfully sold out ad inventory for upcoming live NFL Christmas Day games and continues to diversify its content offerings. The company plans to shift focus from reporting subscriber numbers to emphasizing revenues and viewer engagement metrics.
Written using shared reports from .
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