3 sources·Business

Netflix's Ad-Supported Tier Hits 70 Million Users, Surpassing Rivals

Netflix announces its ad-supported subscription plan has reached 70 million users in two years, surpassing major competitors.

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Updated: Nov 12th, 2024, 4:01 PM ET

Summary

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Netflix reported its ad-supported subscription tier reached 70 million monthly active users just two years post-launch, making it a leading player in the ad-supported streaming market. The company noted over half of recent sign-ups are for this option, following a decline in subscriber growth previously. Notably, Netflix has successfully sold out ad inventory for upcoming live NFL Christmas Day games and continues to diversify its content offerings. The company plans to shift focus from reporting subscriber numbers to emphasizing revenues and viewer engagement metrics.

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