Grocery Chains Compete for Thanksgiving Shoppers with Discounts and Meal Bundles
As Thanksgiving approaches, major grocery retailers are slashing prices and offering meal bundles to attract price-sensitive consumers amidst lingering inflation.
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Summary
In preparation for Thanksgiving, major grocery chains like Walmart, Target, and Aldi are launching meal deals and discounts to attract shoppers recovering from inflation. Walmart's meal deal costs less than $55 for a family of eight, while Target and Aldi offer competitive bundles. Analysts note that the Thanksgiving meal has become a benchmark for grocery price perception, and retailers are adapting with store-label brands to meet consumer needs. As prices of some Thanksgiving staples ease, consumers are still cautious about their grocery budgets.
Perspectives
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