Fast Food Chains Boost Offerings with New Value and Nostalgia Releases

McDonald's introduces McValue deals while Taco Bell revives five iconic menu items for a limited time, catering to value and nostalgia.

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McDonald's is launching a new value menu, McValue, starting January 7, featuring items like the $5 Meal Deal and a new Buy One, Add One for $1 offer. The introduction comes amid rising food costs. In parallel, Taco Bell revitalizes customer nostalgia with a 'Decades' menu, offering five beloved items from past decades. The nostalgic strategy follows other chains' successful campaigns to engage customers. Both initiatives reflect fast-food chains’ efforts to adapt and attract customers in a competitive market.

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'New year, new menu': McDonald's to launch McValue platform, extend the $5 Meal Deal

USA TODAY•1y ago

Taco Bell brought back 5 discontinued items from the last 60 years. We ranked them from worst to best.

Business Insider•1y ago

Limited access — this outlet restricts by article count and/or content type.

A Whole Lotta McRib Sauce: You can now buy a half-gallon jug of the iconic McDonald’s sandwich sauce

Salon•1y ago

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