Navigating Black Friday 2023: Sales Trends and Consumer Caution

As Black Friday approaches, shoppers are advised to be wary of deals, while retailers face a challenging sales landscape.

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Overview

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This year's Black Friday is marked by a cautious consumer sentiment as inflation and rising debt impact spending. Retailers are adapting by managing inventory and avoiding deep discounts, while consumers are advised to compare prices carefully, amid concerns of misleading promotions. With industry forecasts suggesting potential record spending and e-commerce's significant role, the shopping landscape is evolving with greater focus on value and transparency in pricing during this holiday season.

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