10 sources·Business

Prada Acquires Versace for $1.4 Billion Amid Luxury Market Challenges

Prada has acquired Versace for $1.4 billion from Capri Holdings, aiming to expand its footprint in luxury fashion amidst market pressures.

30%

60%

10%

The distribution of story sources: left-leaning (blue), center (light gray), and right-leaning (red).

Reliable

The underlying sources consistently report facts with minimal bias, demonstrating high-quality journalism and accuracy.

Balanced

The underlying sources are either a balanced mix of left and right or primarily centrist.

Subscribe to unlock this story

We really don't like cutting you off, but you've reached your monthly limit. At just $3/month or $30/year, subscriptions are how we keep this project going. Start your free 7-day trial today!

Get Started

The merger strengthens Italy’s hand in a luxury industry led by French conglomerates, the biggest being Louis Vuitton owner LVMH.
Prada acquires rival Versace for $1.4 despite tariff uncertainty
Al Jazeera·8d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Leans Left
This outlet slightly leans left.
While Capri failed to create an American luxury group to rival fashion companies such as LVMH and Kering, the acquisition hints at an attempt by Prada to strengthen its position as an Italian powerhouse.
Prada buys Versace in €1.25bn deal uniting Italy’s biggest fashion brands
The Guardian·8d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Leans Left
This outlet slightly leans left.
The deal will put Versace, known for sexy silhouettes and bold Greco and Medusa motifs, under the same roof as Prada’s “ugly chic” aesthetic and the youth-driven Miu Miu whose stunning growth in recent years has far outpaced the market.
Prada agrees to buy rival fashion house Versace in a deal valued at $1.4 billion
Boston Herald·8d
Mostly Reliable
This source is generally reliable but sometimes includes opinion, propaganda, or minor inaccuracies.
·
Leans Right
This outlet slightly leans right.
The Prada Group announced a deal Thursday to buy Italy's Versace from the U.S. luxury group Capri Holdings under terms that value the fashion house at 1.25 billion euros ($1.4 billion).
Prada to buy Versace in a deal valued at $1.4 billion
CBS News·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Center
This outlet is balanced or reflects centrist views.
Its acquisition of Versace will create a multi-billion dollar luxury fashion group, putting the brands in a position to compete with the likes of French luxury fashion conglomerates LVMH and Kering.
Prada buying rival fashion brand Versace in $1.36bn deal
BBC News·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Center
This outlet is balanced or reflects centrist views.
The merger strengthens Italy's hand in the luxury industry led by French conglomerates.
Italy's Prada agrees to buy fashion rival Versace for $1.3 billion
USA TODAY·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Center
This outlet is balanced or reflects centrist views.
Capri Holding paid $2 billion for Verace, but had been struggling in the recent era of “quiet luxury’’ to position the stalwart of Italian fashion with its sexy silhouettes and loud patterns.
Prada Group buys Versace fashion house from its U.S. owner in a deal valued at $1.4Bn
ABC News·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Center
This outlet is balanced or reflects centrist views.
The merger strengthens Italy’s hand in a luxury industry led by French conglomerates, the biggest being Louis Vuitton owner LVMH.
Prada agrees to buy fashion rival Versace
CNN·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Leans Left
This outlet slightly leans left.
Prada said the 47-year-old Versace brand offered “significant untapped growth potential.”
Prada agrees to buy rival fashion house Versace in a deal valued at $1.4 billion
Associated Press·9d
Reliable
This source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.
·
Center
This outlet is balanced or reflects centrist views.

Sort highlights

Updated: Apr 10th, 2025, 6:35 PM ET

Summary

A summary of the key points of this story verified across multiple sources.

The Prada Group has officially acquired Versace for €1.25 billion (approximately $1.4 billion) from Capri Holdings. This acquisition merges the two iconic Italian brands, with Prada hoping to leverage Versace's notable aesthetic to attract new customers and enhance revenues, particularly as Versace has struggled in recent quarters. Key figures, including Prada Chief Executive Andrea Guerra and marketing director Lorenzo Bertelli, highlighted the strategic importance of this move, emphasizing that Versace will retain its creative identity. The deal, projected to close in the second half of the year, underscores Prada's ambitions amid a luxury market slowdown.

Perspectives

Compare opinions on this story from liberal (Left), conservative (Right) or center-leaning news organizations.

Prada Group has acquired Versace for $1.375 billion in a strategic move to strengthen its portfolio amid a challenging luxury market.
The merger is expected to enhance Versace's brand identity while maintaining its creative essence and cultural roots, leveraging Prada's operational expertise for future growth.
The deal signals a renewed focus on Italian luxury brands, providing stability for Versace under Prada's established management.

FAQs

A list of follow-up questions readers often ask about this story.

History

A summary of how this story has evolved over the last 24 hours.