What did Anthropic's Super Bowl ads specifically claim about ads in AI?

The ads stated 'Ads are coming to AI. But not to Claude,' directly mocking OpenAI's plan to introduce ads in ChatGPT while positioning Claude as ad-free.

How did OpenAI CEO Sam Altman respond to Anthropic's ads?

Sam Altman called the commercials 'so clearly dishonest' on X and defended ads as a way to keep ChatGPT free for billions of users.

Why does Anthropic oppose ads in AI conversations?

Anthropic argues that including ads in conversations with Claude would be incompatible with making it a genuinely helpful assistant for personal or deep work.

Where will OpenAI place ads in ChatGPT according to their plans?

OpenAI stated ads will be outside of chat responses, clearly labeled, and not within the responses themselves.

What is the history of rivalry between Anthropic and OpenAI?

The rivalry began with Anthropic's 2021 split from OpenAI, escalating with this ad campaign over monetization strategies.

3 sources

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16d ago

Anthropic Airs Super Bowl Ads Mocking OpenAI's Ad Plans

Anthropic aired Super Bowl commercials saying Claude will remain ad-free amid OpenAI's plan to place ads in ChatGPT.

Overview

A summary of the key points of this story verified across multiple sources.

Anthropic aired a pair of Super Bowl commercials mocking OpenAI's plan to include ads in ChatGPT, ending with the tagline 'Ads are coming to AI. But not to Claude,' the company said.

The ads escalate a rivalry that began with Anthropic's 2021 split from OpenAI and matter because Anthropic argued on Feb. 4 that ads would undermine assistants used for personal or deep work.

OpenAI CEO Sam Altman responded on X by calling the commercials 'so clearly dishonest' and defended introducing ads as a way to keep ChatGPT free for billions of users, according to his post.

OpenAI has said it owes more than $1 trillion in financial obligations to backers and Microsoft holds a 27% stake in the company, while both private firms have signaled they generate billions in revenue, company statements and market reports show.

Wall Street investors and industry analysts said both companies are pushing enterprise products and could pursue public listings within the next year as they seek sustainable revenue streams.

Written using shared reports from

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Analysis

Compare how each side frames the story — including which facts they emphasize or leave out.

Center-leaning sources frame the story as a public-relations misstep by OpenAI's CEO, using loaded verbs ('ridiculed', 'tantrum') and selective emphasis on critical online comments. Editorial wording and placement juxtapose the CEO’s defense (free access, agency) with accusations of hypocrisy, shaping readers to see him as defensive and out of touch rather than neutrally reporting his claims.

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Anthropic, OpenAI rivalry spills into new Super Bowl ads as both fight to win over AI users

ABC News•19d ago

ChatGPT boss ridiculed for 'tantrum' over rival's Super Bowl ad

BBC News•19d ago

Battle of the chatbots: Anthropic and OpenAI go head-to-head over ads in their AI products

The Guardian•17d ago

FAQ

Dig deeper on this story with frequently asked questions.

: The ads stated 'Ads are coming to AI. But not to Claude,' directly mocking OpenAI's plan to introduce ads in ChatGPT while positioning Claude as ad-free.
Sources:
OpenAI Stunned as Anthropic Takes Shots at ChatGPT
: Sam Altman called the commercials 'so clearly dishonest' on X and defended ads as a way to keep ChatGPT free for billions of users.
Sources:
OpenAI Stunned as Anthropic Takes Shots at ChatGPT
: Anthropic argues that including ads in conversations with Claude would be incompatible with making it a genuinely helpful assistant for personal or deep work.
Sources:
OpenAI Stunned as Anthropic Takes Shots at ChatGPT
: OpenAI stated ads will be outside of chat responses, clearly labeled, and not within the responses themselves.
Sources:
New Claude & GPT Models Just Dropped (It's War!)
: The rivalry began with Anthropic's 2021 split from OpenAI, escalating with this ad campaign over monetization strategies.
Sources:
Claude vs. ChatGPT: What's the difference?

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