Super Bowl LX Averages 124.9M; Bad Bunny Halftime Tops 128.2M
Nielsen's Big Data + Panel reports Super Bowl LX averaged 124.9 million U.S. viewers and Bad Bunny's halftime averaged 128.2 million.
Chicago Sun-TimesSuper Bowl LX most-watched program in NBC history; Bad Bunny gets 128.2 million viewers
Rolling StoneBad Bunny's Super Bowl Halftime Performance Draws in 128 Million Viewers
NBC NewsSuper Bowl 60 draws nearly 125 million viewers in slight dip from last year's game
Chicago TribuneSuper Bowl averages 124.9M viewers in US, Bad Bunny’s halftime 128.2 million, both short of records
Overview
Nielsen's Big Data + Panel rating system found Super Bowl LX averaged 124.9 million U.S. viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+, the company said.
The average fell short of the 127.7 million viewers that tuned in for Super Bowl 59 on Fox, according to Nielsen, but NBC said the telecast was the most-watched program in NBC history during its 100th anniversary.
NBC Sports President Rick Cordella said in a statement that the Super Bowl and the NFL delivered a 'blockbuster audience' and provided an unprecedented lead-in to NBC's Primetime in Milan coverage.
Apple Music's Super Bowl LX Halftime Show featuring Bad Bunny averaged 128.2 million viewers from 8:15-8:30 p.m. ET, and the game's audience peaked at 137.8 million during the second quarter, Nielsen reported.
Telemundo averaged 3.3 million viewers, marking the most-watched U.S. Spanish-language Super Bowl broadcast, and the NFL said social consumption of the halftime show reached 4 billion views in 24 hours, the league and Ripple Analytics said; full global totals were expected early next week.
Analysis
Center-leaning sources report the Super Bowl viewership story neutrally, relying on sourced Nielsen figures, network statements and comparative statistics rather than loaded language. Coverage emphasizes data points, notes streaming-measurement caveats, and attributes celebratory or promotional phrasing to NBC/NFL quotes, minimizing editorializing and presenting multiple factual contexts.
FAQ
Super Bowl LX averaged 124.9 million U.S. viewers across NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+.
Super Bowl LX's 124.9 million viewers fell short of Super Bowl 59's 127.7 million viewers on Fox.
Bad Bunny's halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. ET, ranking fourth-most watched behind Kendrick Lamar (133.5M in 2025), Michael Jackson (133.4M in 1993), and Usher (129.3M in 2024).
Seattle defeated New England 29-13 in Super Bowl LX.
Telemundo averaged 3.3 million viewers, marking the most-watched U.S. Spanish-language Super Bowl broadcast.
