eBay Buys Depop From Etsy For $1.2 Billion
eBay will pay $1.2 billion in cash for Depop, a resale app with seven million buyers as of Dec. 31, 2025; the deal is expected to close in the second quarter.
Overview
eBay agreed to buy Depop from Etsy for $1.2 billion in cash, the companies said.
Depop, founded in 2011, generated approximately $1 billion in gross merchandise sales in 2025 and had seven million active buyers as of Dec. 31, 2025.
eBay chief executive Jamie Iannone said the acquisition will help eBay reach a younger demographic, and Etsy chief executive Kruti Patel Goyal said the sale lets Etsy focus on its core marketplace.
Depop has more than three million active sellers and nearly 90% of its seven million buyers are under age 34, and Etsy bought Depop in 2021 for roughly $1.6 to $1.62 billion.
The boards of both companies unanimously approved the deal, which the firms said is currently expected to close in the second quarter, and Depop is expected to retain its name, brand and platform.
Analysis
Center-leaning sources frame the eBay–Depop deal as strategic growth and sustainability win by foregrounding used-fashion popularity and youth demographics, quoting eBay's CEO unchallenged. Editorial choices — phrases like "keep the old stuff from heading to the landfill," emphasis on young users, and lack of critical seller or financial-context voices — reinforce a positive narrative.
Sources (4)
FAQ
Depop is a leading consumer-to-consumer (C2C) fashion resale marketplace founded in 2011, with approximately $1 billion in gross merchandise sales in 2025, 7 million active buyers (nearly 90% under age 34), and over 3 million active sellers.
Etsy acquired Depop in 2021 for approximately $1.625 billion, and is selling it to eBay for $1.2 billion in cash, subject to purchase price adjustments.
eBay aims to enhance its C2C value proposition, reach a younger Gen Z and Millennial demographic in the fashion resale market, and leverage Depop's complementary offerings alongside eBay's global scale, financial services, shipping, and Authenticity Guarantee.
Etsy is selling Depop to focus exclusively on driving sustainable growth for its core marketplace for unique and creative goods.
The deal is expected to close in the second quarter of 2026, subject to regulatory approvals, and Depop will retain its name, brand, platform, culture, and community.
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