Lamborghini Cancels Lanzador, Opts For Hybrids
CEO Stephan Winkelmann said the electric Lanzador was canceled in late 2025 and will be replaced by plug-in hybrids amid 'close to zero' customer demand for EVs.
Overview
Lamborghini canceled the electric Lanzador in late 2025 and will replace it with a plug-in hybrid, CEO Stephan Winkelmann said.
Winkelmann said the company found 'close to zero' customer acceptance for EVs and called full-EV development an 'expensive hobby' given Lamborghini's emphasis on an emotional driving experience.
Other automakers have taken large EV-related charges, including a $26.5 billion charge by Stellantis and a $7 billion charge by GM, while Ford reported an $11.1 billion net loss, officials said.
The Lanzador was announced in 2023 and had been pushed into a 2028 to 2029 window before its cancellation, and Lamborghini reported a 2022 sales record and is sold out into 2024.
Lamborghini said it will focus on plug-in hybrids and continue electrification work to stay ready, with any full EV coming only 'when the time is right,' Winkelmann said.
Analysis
Center-leaning sources frame Lamborghini’s move as pragmatic brand preservation, using vivid language ('thrown in the towel', 'drama') and privileging CEO and market anecdotes over environmental or regulatory viewpoints. Editorial choices emphasize customer preference and financial prudence, while source content (Winkelmann's 'expensive hobby' quote; Tim Stevens' customer observations) supports that narrative.
FAQ
Lamborghini canceled the Lanzador EV due to 'close to zero' customer demand in its target market and the challenge of delivering the emotional driving experience associated with its vehicles.
The Lanzador model will be launched as a plug-in hybrid in its first generation, before the end of the decade.
The Lanzador was unveiled as an electric concept in August 2023, initially planned for 2028, later pushed to 2028-2029, and canceled in late 2025.
Lamborghini will focus on plug-in hybrids and continue electrification development, launching a full EV only 'when the time is right' based on market readiness.
Other companies like Stellantis took a $26.5 billion EV-related charge, GM a $7 billion charge, and Ford reported an $11.1 billion net loss amid EV challenges.
