Amazon Launches Amazon Now, Offering 30-Minute Deliveries
Amazon is using 5,000–10,000 sq ft micro-fulfillment centers stocked with about 3,500 items and Flex drivers to deliver groceries and essentials in 30 minutes in dozens of U.S. cities.
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Overview
Amazon launched Amazon Now, a 30-minute delivery service, in dozens of U.S. cities and said it is widely available in Atlanta, Dallas-Fort Worth, Philadelphia and Seattle.
Amazon said the service relies on 5,000- to 10,000-square-foot micro-fulfillment centers stocked with about 3,500 items to speed deliveries of groceries, household essentials and electronics.
A DoorDash spokesperson said DoorDash does not see Amazon as a threat to its on-demand delivery model.
Amazon said Prime members received over 8 billion same- or next-day shipments in the U.S. in 2025, a rise of more than 30% from 2024, and the company said it shipped more than 13 billion same- or next-day items globally last year.
Amazon said it plans to bring Amazon Now to "tens of millions" of customers by the end of this year.
Analysis
Center-leaning sources frame the rollout as consumer convenience and technological progress by foregrounding a positive firsthand test, emphasizing speedy metrics (16 minutes) and company claims, and quoting an Amazon executive on "convenience." Editorial choices favor product details and availability while omitting worker, regulatory, or environmental perspectives, creating a largely promotional angle.