Oliviero Toscani, Provocative Photographer Behind Benetton Campaigns, Dies at 82

Oliviero Toscani, the controversial photographer known for Benetton's ad campaigns, has passed away at the age of 82 after battling a rare disease.

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Oliviero Toscani, the visionary photographer behind Benetton’s provocative advertisements, died at 82. Toscani’s campaigns, which promoted diversity and tolerance, often sparked controversy. He was suffering from amyloidosis, affecting his health drastically in recent years. Despite his troubled relationship with Benetton following controversial remarks after the Genoa bridge collapse, he aimed to be remembered for his body of work, not a single image. Toscani's legacy includes iconic images like the pope kissing an imam and a black woman breastfeeding a white baby, which challenged societal norms and pushed boundaries in advertising.

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Toscani was the creative force behind shock ad campaigns of the 1990s that featured images such as the pope kissing an imam on the lips, which angered the Vatican.
Photographer Oliviero Toscani, famed for provocative Benetton campaigns, dies at 82
ABC News
Reliable
The underlying sources consistently report facts with minimal bias. They demonstrate high-quality journalism and accuracy across multiple articles.
·Center
Toscani was the creative force behind shock ad campaigns of the 1990s that featured images such as the pope kissing an imam on the lips, which angered the Vatican.
Italian photographer Oliviero Toscani, famed for provocative 1990s Benetton campaigns, dies at 82
Associated Press
Reliable
The underlying sources consistently report facts with minimal bias. They demonstrate high-quality journalism and accuracy across multiple articles.
·Center
Toscani was the creative force behind shock ad campaigns of the 1990s that featured images such as the pope kissing an imam on the lips, which angered the Vatican.
Italian Photographer Oliviero Toscani, Famed for Provocative 1990s Benetton Campaigns, Dies at 82
Newsmax
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The underlying sources have a mixed track record. They provide accurate information in some cases but are known to inject bias, sensationalism, or incomplete reporting. Read these stories cautiously and cross-check claims when possible.
·Right