Donatella Versace Steps Down After Nearly 30 Years, Dario Vitale to Succeed Her
Donatella Versace announces her transition from creative director to brand ambassador as Dario Vitale takes leadership, amidst potential acquisition rumors by Prada.
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Her bold creative vision and distinct personal style have helped maintain the Versace legacy, which is associated with some of the most iconic red carpet moments and pop culture references of the last several decades.
Donatella Versace to step down as brand's chief creative officer after nearly 30 years
NPR·1M·ReliableThis source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.CenterThis outlet is balanced or reflects centrist views.The Versace family sold its shares of the company in 2018.
Inside the Versace family's journey through fame, tragedy, and resilience
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The change in leadership marks not only a historic transition for the brand, but a financial one too.
Donatella Versace hails brother as she bows out as creative director
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Versace is also considered an embodiment of the fashion house she has built - always seen in brightly coloured prints that are synonymous with the brand and platinum blonde hair that ensures she always stands out.
Versace: Donatella steps down as creative director, Dario Vitale to take over
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Capri recently laid out strategic plans to rebalance the Versace portfolio to return the brand to its more daring roots, increase sales of accessories and win back entry-level consumers put off by a post-pandemic focus on higher net-worth clients.
Donatella Versace out as creative director of the Milan fashion house
ABC News·1M·ReliableThis source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.CenterThis outlet is balanced or reflects centrist views.Under Donatella, Versace became synonymous with the power woman she herself projected, despite periods of self-doubt.
Donatella Versace out as creative director of the Milan fashion house, in a shakeup by US owner
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Summary
After nearly 30 years, Donatella Versace has announced her departure as chief creative officer of Versace, transitioning to chief brand ambassador on April 1. Dario Vitale, previously the design director at Miu Miu, will take over as creative director, marking the first time a non-family member leads Versace's creative vision. Donatella expressed her honor in carrying on her brother Gianni's legacy, while emphasizing her continued support for the brand. This leadership transition occurs amid rumors of a possible acquisition of Versace by Prada, further complicating the brand's recent struggles with declining sales.
Perspectives
Donatella Versace's departure as creative director marks a significant transition in the fashion house she has led since 1997, a notable change after nearly 30 years under her leadership.
She will now focus on the role of chief brand ambassador, emphasizing her commitment to the brand's legacy and support for new designers, while Dario Vitale takes over the creative direction.
Capri Holdings describes the leadership change as part of a thoughtful succession plan aimed at revitalizing Versace's brand identity and financial performance.
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