Chiara Ferragni Acquitted in 'Pandorogate' Trial
Chiara Ferragni was acquitted of aggravated fraud in Milan over promotional pandoro cakes and Easter eggs linked to charity donations, ending a two-year legal ordeal.
Overview
Chiara Ferragni, a 38-year-old Italian fashion influencer with about 28 million followers, faced aggravated fraud charges over charity-linked product promotions in Milan.
Prosecutors said Ferragni misled consumers by promoting limited-edition pink pandoro cakes and branded Easter eggs allegedly presented as benefiting children's charities.
Investigations found the producer Balocco made a prior €50,000 donation and Ferragni's companies received commercial payments, triggering fines and public scrutiny in 2023-2025.
A Milan judge acquitted Ferragni and two associates, rejecting prosecutors' aggravated fraud claim; she said the verdict ends a two-year ordeal.
The case damaged Ferragni's brand and personal life, prompted stricter Italian influencer transparency rules, and may influence future creator-economy oversight.
Analysis
Center-leaning sources frame this as a cautionary tale about influencer accountability and regulatory response, highlighting the acquittal while stressing reputational and policy fallout. Editorial choices — evocative descriptors (e.g., “unrivalled star,” “mostly unregulated creator economy”), emphasis on personal and business damage, and linking the case to new legislation — shape the narrative.
Sources (4)
FAQ
The scandal involved Chiara Ferragni promoting pink pandoro cakes and Easter eggs as benefiting children's charities, but only a fixed €50,000 donation was made by Balocco while her companies earned around €1 million.
Ferragni was fined €400,000 personally and her companies €675,000 by the Italian Competition Authority, totaling over €1 million.
A Milan judge rejected the prosecutors' claim of aggravated fraud, acquitting Ferragni and two associates after determining no misleading of consumers occurred.
The scandal led to stricter influencer transparency rules and the 'Ferragni Law' regulating charitable partnerships by influencers to prevent fraud.
History
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