Meghan's As Ever Brand Separates From Netflix
Netflix and As Ever announced the brand will go independent after one year and two seasons of 'With Love, Meghan'.
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Overview
On Friday, March 6, As Ever and Netflix released statements confirming their partnership had ended and that the As Ever brand would become fully independent.
The split follows a pared-down relationship after the couple's 2020 contract and two seasons plus a holiday special of 'With Love, Meghan', whose first series missed Netflix's top 300 in the first half of 2025.
An As Ever spokesperson said the brand was "grateful for Netflix's partnership through launch and our first year" and that it had experienced "meaningful and rapid growth" and was "ready to stand on its own".
The couple's original 2020 Netflix production contract was believed to be worth about $100 million, and As Ever launched its first products in April 2025.
As Ever said it has "an exciting year ahead" and will continue independently while the couple retain a "first-look" agreement with Netflix for future TV and film projects.
Analysis
Center-leaning sources present the story neutrally, relying on direct statements from As ever and Netflix and on audience data to justify claims about underperformance. Language is factual rather than loaded, perspectives from the brand and platform are included, and the piece avoids editorializing or omitting major viewpoints.
FAQ
As Ever is Meghan Markle's lifestyle brand, formerly American Riviera Orchard, focusing on artisanal food products like strawberry jam, herbal teas, crêpe mix, shortbread cookie mix, flower sprinkles, apricot spread, orange blossom honey, Napa Valley Rosé, sparkling wine, and hand-poured candles.
As Ever ended its partnership with Netflix after one year and two seasons of 'With Love, Meghan', as the brand experienced rapid growth and is ready to operate independently while retaining a first-look deal for future TV and film projects.
The partnership launched with Meghan's 2020 Netflix contract worth about $100 million; 'With Love, Meghan' had two seasons plus a holiday special, but the first series did not reach Netflix's top 300 in early 2025.
Meghan renamed it ahead of her Netflix show premiere in February 2025, as 'American Riviera Orchard' was too location-specific to Santa Barbara, while 'As Ever' reflects a broader ethos tied to her longstanding interests in food, gardening, and entertaining.
