Pinterest Plans Workforce Cuts to Fund AI Push
Pinterest will cut less than 15% of its staff and reallocate resources to AI, expecting to complete restructuring by Sept. 30, 2026.
Overview
Pinterest said in a securities filing that it will lay off less than 15% of its workforce to reallocate resources toward artificial intelligence and expects to complete the restructuring by Sept. 30, 2026.
The company said the reductions support "transformation initiatives" to prioritize AI-powered products and reshape its sales and go-to-market approach, noting prior AI updates such as Pinterest Assistant and AI-powered boards.
A Pinterest spokesperson said in a statement that the company will hire AI‑proficient talent even as it makes the "difficult decision" to cut staff, and the company pointed to industry peers that have also trimmed roles while investing in AI.
FactSet reported that Pinterest had 4,666 full‑time employees at the end of 2024, and Pinterest said its year‑end headcount was about 5,200, a discrepancy that suggests the cuts could affect roughly 700 workers based on the lower figure.
Pinterest said it expects pretax restructuring charges of about $35 million to $45 million and will reduce office space as part of the plan, and shares fell more than 9% in midday trading on Tuesday.
Analysis
Center-leaning sources present the cuts as a business-driven reallocation toward AI, foregrounding company filings and CEO cost-saving rationale while sidelining employee perspectives. They stress concrete metrics (15%, ~700 jobs, $35–45M charges) and corporate phrasing like "reallocating resources," which frames layoffs as strategic optimization rather than human impact.
Sources (3)
FAQ
Pinterest will cut less than 15% of its workforce. With approximately 4,666 to 5,200 full-time employees, this could affect roughly 700 workers based on the lower figure.
The restructuring is expected to be completed by September 30, 2026.
Pinterest anticipates pretax restructuring charges of about $35 million to $45 million, including reductions in office space.
The cuts are to reallocate resources toward AI-powered products, hire AI-proficient talent, and reshape sales and go-to-market strategies.
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