Coca‑Cola to Phase Out Minute Maid Frozen Juice Line
The Coca‑Cola Co. said it will discontinue Minute Maid frozen concentrates by April, citing shifting consumer preferences.
Overview
On Feb. 3, The Coca‑Cola Company said it will discontinue Minute Maid frozen juice concentrates—including orange, lemonade, pink lemonade, raspberry lemonade and limeade—and phase out the line by April, though some outlets cite Q1 2026.
Minute Maid frozen concentrates date to 1946 and the brand has been part of Coca‑Cola since 1960, but NielsenIQ reports U.S. frozen beverage sales fell 7.9% in the 52 weeks ending Jan. 24.
A Coca‑Cola spokesperson said, "We are discontinuing our frozen products and exiting the frozen can category in response to shifting consumer preferences," and confirmed in‑store inventory will remain while supplies last.
The frozen line sold in the U.S. and Canada for roughly 80 years, and the decision follows crop losses from citrus greening and rising competition from ready‑to‑drink and energy beverages, industry analysts said.
Consumers and food bloggers such as Markie Devo and Arielle Johnson, a flavor scientist, criticized the move on social media, and Coca‑Cola said it will redirect resources to fresh juices and zero‑sugar lines.
Analysis
Center-leaning sources frame the discontinuation as a nostalgic loss and consumer grievance, foregrounding emotional social-media reactions and pop-culture references while using an expert for historical validation. Editorial choices — the headline, opening nostalgia, selective quotes, and minimal corporate or market analysis — create a sentimental, loss-focused narrative rather than a business-centered report.
Sources (5)
FAQ
The discontinued products include frozen concentrates of orange juice, lemonade, pink lemonade, raspberry lemonade, and limeade.
All frozen products will be discontinued in the first quarter of 2026, with in-store inventory available until supplies last.
Coca-Cola is exiting the frozen can category due to shifting consumer preferences, declining sales (down nearly 8% in the 52 weeks ending January 24, 2026), rising prices, and competition from ready-to-drink juices, energy drinks, and other beverages.
Coca-Cola is redirecting resources to fresh juices, zero-sugar varieties, and other products that better match consumer preferences, including sugar-free options introduced in 2020.
Minute Maid frozen juice concentrates have been available for roughly 80 years, dating back to 1946, and were a key part of Coca-Cola's portfolio since acquiring the brand in 1960.
History
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