What is the Ferrari Luce?

The Ferrari Luce is the company's first fully electric sports car, previously known as Elettrica, featuring a four-door, four-seater design that is family-friendly.[1]

Who designed the interior of the Ferrari Luce?

The interior was designed in collaboration with LoveFrom, the design collective led by Jony Ive and Marc Newson, after a five-year partnership with Ferrari.

What are the key performance specifications of the Luce?

It has a 122 kWh battery, over 1,000 horsepower (specifically 1,113 hp), 0-62 mph in 2.5 seconds, top speed of 192 mph, and an estimated 330 miles of range by European standards.[2]

What unique features does the Luce interior have?

The interior features tactile aluminum buttons, over 40 pieces of shatter-resistant Corning Gorilla Glass in controls like the shifter and gauges, stacked OLED displays with physical needles, and suede-covered butterfly-style lids in the center console.[2]

When will the exterior of the Ferrari Luce be revealed and what is the expected price?

The exterior reveal is scheduled for May, and the expected price is between $500,000 and $600,000, though official MSRP has not been released.[story]

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14d ago

Ferrari Unveils Luce Interior Crafted With Jony Ive and LoveFrom

Ferrari unveiled the Luce interior on Feb. 9, saying LoveFrom designed tactile aluminum-and-glass controls and confirming a May exterior reveal.

Overview

A summary of the key points of this story verified across multiple sources.

Ferrari announced in a Feb. 9 press release that it has named its first fully electric sports car the Luce and unveiled an interior designed in collaboration with LoveFrom, the collective of Jony Ive and Marc Newson.

Ferrari said the Luce marks a strategic shift toward electrification and will reveal the car's exterior in May after a five-year collaboration with LoveFrom, underscoring the brand's new naming strategy, the company said.

Jony Ive told reporters at a media event that "If the power source is electric, why does it follow that the interface be digital? I think that's a bizarre and lazy assumption," according to Bloomberg, and Ferrari highlighted tactile aluminum buttons and glass controls.

Ferrari previously disclosed that the Luce will be powered by a 122 kWh battery and produce 1,113 hp with a 0-62 mph time of 2.5 seconds and a top speed of 192 mph, records show.

Ferrari has not released an MSRP for the Luce, and the vehicle is expected to cost between $500,000 and $600,000, according to Carvira.com, while the company has not provided official pricing.

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Analysis

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Center-leaning sources frame Ferrari's Luce as a design-led success, emphasizing Jony Ive’s pedigree and tactile-material choices while privileging his critique of touchscreen dominance. Editorial language (e.g., 'familiar aesthetic,' 'won’t come as a huge surprise'), selective context (Apple/OpenAI links), and highlighted quotes elevate design over technical, economic, or critical perspectives.

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: The Ferrari Luce is the company's first fully electric sports car, previously known as Elettrica, featuring a four-door, four-seater design that is family-friendly.[1]
Sources:
Electrive
: The interior was designed in collaboration with LoveFrom, the design collective led by Jony Ive and Marc Newson, after a five-year partnership with Ferrari.
Sources:
Evrimagaci
: It has a 122 kWh battery, over 1,000 horsepower (specifically 1,113 hp), 0-62 mph in 2.5 seconds, top speed of 192 mph, and an estimated 330 miles of range by European standards.[2]
Sources:
Car and Driver
: The interior features tactile aluminum buttons, over 40 pieces of shatter-resistant Corning Gorilla Glass in controls like the shifter and gauges, stacked OLED displays with physical needles, and suede-covered butterfly-style lids in the center console.[2]
Sources:
Road & Track
: The exterior reveal is scheduled for May, and the expected price is between $500,000 and $600,000, though official MSRP has not been released.[story]
Sources:
Ferrari Official Press Release