Kamala Harris Relaunches 'Headquarters' As Gen-Z Content Hub
Harris rebranded her @KamalaHQ accounts as 'Headquarters' on Feb. 5, 2026 to mobilize Gen Z for the Nov. 4, 2026 midterms, she said in a launch video.
Overview
Former Vice President Kamala Harris reactivated the @KamalaHQ accounts as @headquarters_67 on Feb. 5, 2026, announcing a "Gen-Z led progressive content hub" aimed at youth mobilization, Harris said in a short launch video.
People For the American Way said in a release the project will build permanent progressive organizing infrastructure to mobilize pro-democracy young voters ahead of the Nov. 4, 2026 midterm elections.
Ashleigh Ewald, a former Gen Z content creator for Harris's 2024 Georgia operation, called the relaunch "a signal of interest" in future runs, while Stefanie Feldman and other Democrats publicly questioned how the effort will measure mobilization.
The @headquarters_67 account links to a Substack called "HQ" and carries about 5 million TikTok followers and 1.1 million followers on X, and campaign records show Harris's 2024 campaign ended with over $20 million in debt.
Harris will serve as chair emerita and named former aide Rob Flaherty and ex-campaign managers Parker Butler and Lauren Kapp as advisers, People For the American Way said, and strategists say the relaunch keeps her 2028 political options open.
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Sources (9)
FAQ
The platform is a Gen-Z led progressive content hub aimed at mobilizing young pro-democracy voters against far-right extremism ahead of the November 4, 2026 midterm elections.
The project partners with the progressive nonprofit People For the American Way, which will run it as a 501(c)(4) organization, with Harris serving as chair emerita.
The accounts have about 5 million followers on TikTok, 1.1 million on X, and a total of around 7 million across platforms including Instagram.
Harris named former aide Rob Flaherty, and ex-campaign managers Parker Butler and Lauren Kapp as advisers; other staff include Kirsten Allen.
The relaunch has fueled speculation about 2028 presidential ambitions by keeping her politically active and building infrastructure, though it's officially focused on 2026 midterms.
History
5 sources