Instagram Introduces Content Reset Tool to Enhance User Experience and Safety

Instagram is testing a new ‘reset’ feature allowing users to clear out recommended content on their feeds. The tool is part of the platform’s push to improve user safety, especially for teens, in response to growing regulatory pressure and safety advocacy. Users will soon be able to review their following accounts and reset their feeds, after which the algorithm will begin personalizing recommendations once more. This move, welcomed by UK regulator Ofcom, aligns with upcoming regulations under the Online Safety Act aimed at providing more control to users over their social media experience.