NHL Reporter Jessi Pierce and Three Children Killed in Minnesota House Fire
Fire crews found an adult, three children and a dog deceased after neighbors reported flames; the cause is under investigation.

Minnesota Wild reporter Jessi Pierce and her 3 children found dead in house fire, league says | CNN

Minnesota Wild reporter Jessi Pierce and her three children found dead in house fire, NHL says

Popular NHL Reporter and 3 Children Die in House Fire: ‘We Are Absolutely Heartbroken’
Minnesota Wild reporter Jessi Pierce and her 3 children found dead in house fire, league says
Overview
The league said Jessi Pierce and her three children were killed Saturday in a house fire in White Bear Lake, Minnesota.
Firefighters responded Saturday morning after neighbors reported flames through the roof, and crews found an adult, three children and a dog deceased, the White Bear Lake Fire Department said.
Bill Price, vice president and editor-in-chief, said the team is devastated and heartbroken by the loss of Jessi and her children.
Pierce, 37, had covered the Minnesota Wild for the past decade and contributed sports content while co-hosting the Bardown Beauties podcast.
The White Bear Lake fire chief, Greg Peterson, said the fire investigation is ongoing and asked for the community to come together in support.
Analysis
Center-leaning sources report the story neutrally, relying on official statements and factual detail. They cite the league, the fire department and the fire chief, present confirmed facts about deaths, location and an ongoing investigation, and confine emotional language to attributed condolences rather than editorial voice.
FAQ
Jessi Pierce was a 37-year-old NHL reporter who covered the Minnesota Wild for nearly a decade and contributed to NHL.com[1]. She was also a co-host of the Bardown Beauties podcast and worked as a freelance sports journalist[2]. Known for her passion, energy, and ability to connect with players and audiences, she built a respected career in hockey journalism after graduating from Iowa State University[3].
The fire occurred early morning on March 21 in White Bear Lake, Minnesota, on Richard Avenue[2]. Fire crews responded around 5:25 a.m. after neighbors reported smoke and flames coming through the roof[2]. Emergency responders found Jessi Pierce, her three children (Hudson, Cayden, and Avery), and the family dog deceased inside the home[1]. The cause of the fire remains under investigation[2].
The National Hockey League released a statement expressing condolences, calling Pierce 'a valued member of the NHL.com team for a decade' who 'loved our game'[1]. The Minnesota Wild stated they were 'heartbroken by the tragic loss' and praised her compassion and professionalism[1]. Fellow reporters including Michael Russo of The Athletic shared tributes, describing her as 'the most vibrant person' and 'the life of the party' who had 'a way of brightening everyone's day'[7].
Pierce pursued a career in hockey journalism despite early setbacks. She graduated from Iowa State University with experience from 13 different internships in media, broadcast, and newspaper writing[4]. She worked as a sports reporter in Brainerd, Minnesota, and Syracuse, New York, and interned at USA Hockey in Colorado Springs[3]. She also held a full-time marketing position in youth hockey for 8 years before receiving her break to cover the NHL as an independent correspondent in 2016[3].
In addition to her NHL.com role, Pierce co-hosted the Bardown Beauties podcast[1]. She founded her own marketing company called New Voice Studios and worked as a freelance creative content creator with various sports media platforms[3]. Her work included match reports, interviews, and digital content creation[2].