John Ternus Becomes Apple CEO

Tim Cook steps down after 15 years, with John Ternus taking over as Apple CEO.

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John Ternus took over as Apple CEO on Tuesday, replacing Tim Cook after a 15-year tenure in which Apple’s market value rose to about $4.6 trillion. Cook became executive chairman and will focus more on policy, while Ternus moves up from senior vice president of hardware engineering after joining Apple in 2001. Ternus starts as Apple faces pressure to close gaps in artificial intelligence and defend the App Store model. In his first staff memo, he teased a “huge launch next week” ahead of Apple’s September 9 iPhone event.

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